Technology Audit

FOR MEASURING AND MARKETING

RESEARCH & TECHNOLOGY BASED PROJECTS

Use it to pinpoint

 attractiveness to customers or investors

 what will make the customer buy

 the size and source of the risks

 critical marketing and IP issues

And to

 make more defensible go/no go decisions

 increase the effectiveness of ongoing work

 design a better path to market

 balance your portfolio of projects

 build team member skills

The Audit can be applied

 to review research that is in progress

 to proposals for licensing technology

 to help prospective licencees to buy